Benefits of digital signage boards
What do restaurants, car dealerships digital touch signage, waiting rooms, airports and lounges have in common? Many of them have already started implementing digital signage boards in their spaces to engage visitors and capture their attention. Find out what a digital signboard is and how companies are using them.
What are digital signage boards?
You’ve seen one probably and didn’t even distinguish it! Becoming increasingly popular every day, many companies have television monitors or monitors installed around their establishments. They are often used to display menus, promotions, internal business performance or announcements, company information or news http://greentouch.com.my/touch-digital-signage/, or simply entertaining and engaging content. Instead of wasting the valuable space that a monitor screen offers in a store while people are waiting, they maximize space and use it for something that is of interest to viewers. Displayed on TV monitors, digital signboards are typically designed with an editing tool and can include photos, videos, text, data and graphics, live social media feeds,
What do consumers gain from digital signage?
The average consumer enters a chain of restaurants or a car dealership and can usually wait for a few minutes, online, for their car to be repaired or for the order to be ready. By incorporating digital signage in stores, consumers have something interesting to see while they wait. What is especially good is that they can view various types of content from several different channels at any time. Thus, they can analyze the brand’s social media content and, at the same time, view a photo gallery, local news alerts, limited edition menu items and important store news and updates.
From the displays, customers can discover something they did not know that could benefit them or acquire more knowledge about the brand. Overall, their experience is more personalized and therefore improved. Digital signage boards keep consumers interested and engaged throughout the establishment, with content that they can continue to view from their own device, if they so wish.
What do brands get when implementing digital signage in their strategy?
There is so much that a brand or store can gain by incorporating digital signage into their digital strategy. Brands must be maximizing every inch of valuable digital assets in their establishment, and using their screens or monitors to promote their content is the way to do it. Brands can easily and quickly develop the perfect designs and layouts for each different screen and connect their content without coding. They can capture the attention of customers and guests and take advantage of people who naturally look at screens to promote what they want. Many brands worked with to create personalized digital signage have chosen to split their screens to include a variety of content types, including automatic updates to social media feeds,
Other companies have chosen to use digital signage solutions more internally, in their offices and assembly plants, to provide employees with bite size information, performance statistics and easily accessible ads. The reason this solution works both internally and externally is because the content can be changed and updated automatically with the click of a button. Flexible design features encourage and empower brands to make changes and updates regularly so viewers will always see something new, learn about new campaigns, and get excited about the brand again each time.